With over 25 years' experience within the motor industry, Urfi has worked for many of the finest marques in the market. Urfi joined as Managing Director in December 2019 with a vision to harness both his experience and vast array of contacts to enable Optima Cars to get to the next level of prestige car retailing.
With an impressive 20 years' experience gained within main dealerships and also Optima Cars, Dave is now Director and General Manager. Having founded Optima Cars in 2004, Dave is obviously very passionate about all things Optima with a keen focus on delivery an exceptional customer experience 100% of the time.
Offering a unique set of skills with nearly 10 years worth of experience in both sales and aftersales. Riz joins us as the newest member of the Optima Family. Having worked with many of the most prestigious marques, Riz is perfectly placed to drive the business forward with customer satisfaction at the forefront of his mind.
Sam joined Optima Cars in 2017 and is an integral part of the team. He has an obvious passion for cars and an ability to ensure the customer gets the right vehicle for their requirements. Sam has had an extensive career in sports management and football agency and represented some of the UK's best footballing talent.
With a previous career in professional football, Will has now forged a new career path within the motor industry. Cars have always been a passion to Will who saw this as a natural progression for his career, he has an in-depth knowledge within his field and with this knowledge is an asset to the team at Optima Cars.
With an unrivalled knowledge of the motor industry, Bob is extremely well connected and very well respected within the industry. Starting in the industry with his brother in 1999 and finding a company called Winchester Cars importing mainly German Marques into the UK. Bob quickly became one of the UK's leading imports of UK spec German cars.
With over 25 years' experience as a qualified accountant, David trained with KPMG in London before specialising in a variety of roles across the banking, property, insurance, oil & gas and technology sectors. His expertise includes; corporate restructures, project management, mergers & acquisitions, finance transformations and regulatory change.
Head of Marketing & Social Media Controller
Shelley is an experienced and passionate social media and marketing specialist, with a distinct talent and proven background in driving growth and brand awareness within businesses across multiple sectors. Having joined Optima, Shelley brings a wide ranging expertise in managing and implementing overall social media content and marketing strategy, combined with a passion for prestige vehicles. Shelley is an invaluable member of the Optima team and will assist us on our journey as we continue to expand both our commercial and media footprint.